Telugu film Sankranthiki Vasthunam is all set for its world television premiere ahead of its OTT release. The family entertainer, which received a solid response in theaters, will soon premiere on Zee Telugu, making it an exciting treat for audiences.
Zee Network has acquired both the satellite and digital rights for Sankranthiki Vasthunam. As per the latest update, the movie will premiere on Zee Telugu in the 5th week after its theatrical release. Interestingly, the film will be available for streaming on ZEE5 only after two months from its TV telecast. This unique strategy aims to maximize reach and revenue.
In recent times, the rise of OTT platforms has overshadowed traditional satellite business, with many films opting for direct digital releases. However, Zee Network is trying an unconventional approach by prioritizing television first, followed by OTT. This move is expected to attract a wider audience and boost the film’s overall business.
Sankranthiki Vasthunam is a complete family entertainer with strong emotional depth, fun-filled moments, and engaging performances. The film struck a chord with moviegoers upon its theatrical release, and now, its television premiere is expected to draw impressive TRP ratings.
Adding to its achievements, Sankranthiki Vasthunam created history at the box office by collecting more than 300 crores worldwide. This remarkable feat makes it the highest-grossing film for a regional movie that was released exclusively in Telugu, without any dubbed versions in other languages. The film’s massive success is a testament to the power of Telugu cinema and its ever-growing audience base.
Fans who missed watching it in theaters can now enjoy Sankranthiki Vasthunam from the comfort of their homes. Stay tuned for the official premiere date on Zee Telugu, and for those who prefer OTT, the film will arrive on ZEE5 after a short wait. Keep watching this space for more updates!
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